Thomas howard on behavorial investing

http://www.cfapubs.org/doi/pdf/10.2469/cfm.v25.n5.10

TLDR: EVEN IF I (AS AN INVESTOR)
DECIDE TO GET OUT OF THE CULT
OF EMOTION, I’VE THEN GOT TO
GO UP AGAINST ALMOST ALL
OF THE INDUSTRY PRACTICES
TO DO THAT BECAUSE THE
INDUSTRY HAS BEEN BUILT
AROUND ENFORCING THAT CULT.